Portfolio Management

Nielsen IP understands that enforceable global IP rights are required to derive commercial value from research investment and innovation. Further, we understand that proper management of global patent prosecution is necessary to maximize market exclusivity. We also appreciate that each invention is unique, and demands a customized IP strategy that respects both an invention’s individual properties and relationship to the prior art. Through effective client communication, meticulous attention to detail, and leveraging the expertise of technical advisors and paraprofessionals, Nielsen IP brings decades of patent procurement and litigation experience to bear on each asset entrusted to us to maximize enforceable global exclusivity.

Nielsen IP has the expertise and experience required to provide IP services to support the largest of corporate clients’ innovation demands. Our collaborative team approach to providing legal services takes advantage of the firm’s highly skilled legal assistants and technical advisors, ensuring that we obtain outstanding outcomes for our clients in a cost-effective manner. Although we have implemented robust processes and procedures for procuring global IP rights for our clients, we seamlessly adapt to unique preferences for reporting, invoicing, and engaging global counsel. We are dedicated to acquiring enforceable global IP rights in a manner that maximizes market exclusivity for each asset entrusted to us.

Utility Patents

Management of your patent rights involves a clear strategy to protect and defend your new technologies and improvements in existing technologies. Our aim is to ensure that your portfolio measures up with your strategic goals – whether for protection of your investments, defensive purposes, increased licensing revenues, or building value to an exit plan. Obtaining patent rights on various aspects of products already covered by one or more patents can make it difficult for others to replicate your product. We can help you build your portfolio around your key products to ensure the value of your technology is maximized.

Design Patents

Global design rights can play an important part of a patent portfolio. While design patents provide exclusivity in the ornamental design of a functional item and not its utilitarian features, such patents have an important role in an intellectual property portfolio. Whether your business is consumer products, industrial equipment, or medical devices, your designs make your products distinctive, separate you from others and provide a competitive advantage. We understand this significance and pursue patent rights that prevent others from selling imitations and knock-offs of your products.


Nielsen IP works with you to uphold your brand, reputation and consumer trust in your good will. Our goal is to effectively manage your portfolio so that you may maximize revenues and decrease risk of infringement claims and other challenges.

When decisions must be made concerning management of your portfolio, we uncover any gaps in trademark registration coverage that may warrant the filing of new applications. We are able to monitor the use of your trademarks to avoid incorrect or inconsistent use that is harmful to your brand. We work with you to prevent third parties from unfairly competing by using similar brands and confusing consumers as to the source of your goods and services.

Supported by a very dedicated staff, we have extensive international trademark filing experience that is proven cost-effective and efficient. Our attorneys, paralegals and other personnel are familiar with the filing process in various jurisdictions throughout the world. When protection is required outside the US, our large network of trusted foreign law firms can further offer clients a deep understanding of local laws.